Whoever thought you could purchase a 55-inch 4K TV for under $500?? There’s a reason TVs
are so inexpensive these days…they’re gathering data about you.
Vizio was caught 2 years ago collecting data on people watching its smart TVs. What you
watch, what holds your attention, your age, gender, income, whether you own or rent, your
marital status and how many people live in your home. That technology is available.
Vizio is partnering with Disney, Comcast, NBC and CBS to develop an industry standard so that
every TV manufacturer can gather that type of information, sell it to advertisers that will target
ads specifically to you.
It’ll kind of be like how when you search for something on the computer, ads start showing up for
that item on Facebook and Google. If you watch shows about house decorating, you’ll see more
ads for home products. Watch sports show, you might see more beer commercials.
That data is valuable to advertisers as they can target commercials for individual viewers. So
valuable that Vizio and other manufacturers can sell smart TVs at or near cost because they’ll
make lots more by selling your information. Rather than only making money when one of their
TVs is purchased, manufacturers will continue making money for the life of the TV
If you have a smart TV, you’ve likely given it permission to gather your data. Open up the
settings option on your smart TV to see what you’ve agreed to.
And that’s why TVs are so inexpensive today. That’s the good news. The bad news is
your data is for sale and we’ll eventually wonder if someone’s using a camera in our TV to see
which brand of popcorn we choose.
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