Panera launching coffee subscription service

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(CNN) – Panera Bread has a treat for java junkies.

Its unveiled a new, nationwide coffee subscription program that offers unlimited hot or iced coffee.

Niren Chadhary, the CEO of the St. Louis-based chain, tells USA Today the goal is to change the face of the industry.

The pricetag on a monthly subscription is $8.99.

The unlimited access to coffee is available at all hours and for any sized cup.

Those interested first have to become a member of Panera’s new loyalty program, Mypanera.

Panera tested the program in four cities for a three-month period and saw a large increase in customer visits and food sales.

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