‘National Billboard Initiative’ aims to help FBI solve cases faster


A desperate search for a Wisconsin endangered teen stretches into Nashville.  

Her face has been seen on billboards across town for days, thanks to an FBI program.  

Jayme Closs, 13, has been missing from her western Wisconsin home now for more than two weeks.  

“FBI Milwaukee is seeking any and all national publicity,” explained Elizabeth Clement Webb, FBI Public Affairs Officer.  

You’ve likely seen Closs on your drive home, thanks to the FBI’s ‘National Billboard Initiative’.  

The program began back in 2007, as the FBI teamed up with Clear Channel Outdoor. It has since grown to approximately 6700 billboards, featured in 46 states.  

“The billboards are placed in high traffic areas,” said Clement Webb. “Where the greatest number of people will be able to view them.” 

Nashville is an ideal location, a high traffic corridor, thanks to interstates 24, 40, and 65. 

The initiative can feature three different messages: 

– Wanted or missing people 

– Security threats 

– Information on hot pursuits.  

“Any case the FBI is investigating, case agents have the opportunity to come to their public affairs office, and seek that publicity,” noted Clement Webb.  

To date, at least 57 arrests can be directly linked to billboard tips.  

The FBI now hopes for a break in the Closs case, knowing all it takes, is one tip.

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