Music City is selling its brand to an international audience.
The city is turning up that Southern hospitality for tour operators from 18 countries.
Representatives are in Nashville tonight, along with “Travel South” to market the southeast region to tourists overseas.
Nashville is the host city and a focus of the big sell.
The Nashville Convention and Visitors Corporation says the city wants and needs international visitors to sustain Nashville’s growth for the future.
Music City markets itself as the authentic American experience, highlighting southern culture, food and music.
Visitors from western Europe, China, Australia and other countries are part of this conference
Liz Bittner, CEO of Travel South says, “They really want to understand what Americana is all about, and how easy and accessible everything is here, so they can bring more clients here.”
“The international visitor is looking for that true American experience,” says Butch Spyridon, of the Nashville Convention and Visitors Corp. “Less and less cities have it today .. so it’s a hook that’s really worked for Nashville, and obviously music is front and center with that hook”
The experts call Nashville the hottest of the hot these days. In 2017 the state of Tennessee was the fastest growing international market in the U.S.