NASHVILLE, Tenn. (AP) – Country music singer John Rich is planning to open a restaurant in downtown Nashville next year.

The venture is a continuation of Rich’s country lifestyle brand Redneck Riviera, which currently includes patriotic boots and themed T-shirts.

Rich describes the planned establishment as “the more rural, rowdy version of Margaritaville.”

In addition, Rich is also planning a Redneck Riviera television show and is hopeful for a Redneck Riviera music festival.

Rich is part of the duo Big & Rich, who had the hit, “Comin’ to Your City.”