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Online Retailer Unveils Second Annual Campaign Featuring this Year's Top Costumes, Party Themes and Treats, and Launches its Costumes-for-a-Cause Program
NEW BERLIN, Wis., Sept. 2, 2014 /PRNewswire/ -- BuyCostumes.com, a leading online costume retailer and the authority on all things Halloween, is officially kicking off the Halloween season today with the launch of its second annual Orange Tuesday™ campaign, running September 2, 2014 – November 4, 2014. The campaign features the Orange List – top costumes, party themes and treats – and a one-day, Black Friday-esque sale with item-specific "Pumpkin Busters" and site-wide savings of 25 percent off everything Halloween. This year, the online retailer has also joined forces with one of America's most recognizable lifestyle experts and bestselling author, Sandra Lee, to offer hosts and guests unique entertaining solutions. In addition, BuyCostumes.com is teaming up with the U.S. Fund for UNICEF's iconic Trick-or-Treat for UNICEF campaign to host a coast-to-coast, 10-city Orange Tour to give back all season long.
"Halloween is a movement, not a moment, so this year we're literally rolling out the orange carpet across the nation to help Halloween fans get in the celebratory spirit, save on purchases and donate to a great cause," said Jennifer Dominiquini, chief marketing officer of BuySeasons, Inc., owner of BuyCostumes.com.
The Orange List
The Orange List features the season's top 10 trendiest costumes, which include popular villains like Maleficent and the Joker from The Dark Knight, and party themes like "Orange You Scared?": a classic orange-and-black color scheme complete with crepe paper and jack-o'-lanterns. Food Network host Sandra Lee will also curate Orange List content with Halloween party themes, decorating ideas and recipes for food and drinks.
"Halloween is my favorite holiday of the year," said Lee. "I'm thrilled to offer party go-ers and throwers hundreds of decor, food and beverage ideas to make every boo-bash a howling success, and am honored to partner with BuyCostumes.com to encourage Halloween fans across the nation to give back."
The Orange Tour
To spread Halloween spirit and showcase that "Life's Better in Costume™," the brands will host a cross country Orange Tour that lands Orange Ambassadors in a new city each Tuesday from now until Halloween. The Ambassadors will be dressed in the season's hottest costumes, while distributing donated costumes to kids in need, and will be conducting random acts of kindness and distributing Costume Cash and freebies from Orange Tour partner brands, Pirate's Booty, Jones Soda and Home Run Inn Pizza. Revelers in the Tour's 10 festive cities and across the nation can participate in the Orange Tour by posting their Halloween-themed photos to #OrangeTuesdayPhoto, a social media sweepstakes with new prizes each week through Halloween. Share a Halloween-themed photo and be entered to win weekly prizes of $50 in Costume Cash and 5 Grand Prizes of $500 in Costume Cash. Enter from September 2 through November 3, 2014 at http://facebook.com/buycostumes or by following @BuyCostumes on Twitter or Instagram and tagging your photo #OrangeTuesdayPhoto. Official rules and details are available at Facebook.com/buycostumes.
In addition to the Photo Fest, BuyCostumes.com offers another way for consumers to win big during the Orange Season with the Ultimate Halloween Party Giveaway. Enter at BuyCostumes.com from Sept. 2-Oct. 15, 2014 for a chance to win weekly prizes of $50 costume cash and a grand prize of a $1,000 Ultimate Halloween Party package.
To further the spirit of giving, BuySeasons, Inc. will donate ten percent of the total purchase price (excluding sales tax) of all orders submitted using the code "TOT4UNICEF" at check-out at BuyCostumes.com from September 2 to October 31 to the U.S. Fund for UNICEF, up to $100,000. Customers will be able to make an additional donation to Trick-or-Treat for UNICEF when shopping the site as well.
"Kids and families who participate in Trick-or-Treat for UNICEF have the power to help save lives," said Jose Carbonell, senior vice president of marketing and communications at the U.S. Fund for UNICEF. "To spread the word about Trick-or-Treat for UNICEF and raise funds for the world's most vulnerable children, we are so excited to team up with BuyCostumes.com."
Access the Orange List at http://www.buycostumes.com/m/top-10-costumes.
Access the list of Orange Tour cities at http://www.buycostumes.com/m/orange-tour and follow along on social media using #OrangeTuesday to meet some of our blogger ambassadors and view photos.
The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to save and improve children's lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy, and education in the United States. Together, we are working toward the day when ZERO children die from preventable causes and every child has a safe and healthy childhood. For more information visit www.unicefusa.org.
About Sandra Lee
Sandra Lee, multi-Emmy® winner and New York Times bestselling author of 27 lifestyle and cooking books, is an internationally-acclaimed expert in all things home and lifestyle. She is the editor in chief of Sandra Lee Magazine and the host of several highly rated culinary and entertaining programs on Food Network, HGTV, Cooking Channel and Great American Country: "Semi-Homemade Cooking with Sandra Lee", "Sandra's Money Saving Meals," "Sandra Lee Celebrates" and "Sandra's Restaurant Remakes."
About BuySeasons, Inc. and BuyCostumes.com
Founded in 1999, BuySeasons, Inc. is one of the largest internet retailers of costumes and costume event decor. BuyCostumes.com is one of the brands of BuySeasons, Inc., celebrates "Life's Better in Costume,™" and is the place to shop for year-round costume party needs, specializing first and foremost in Halloween. BuySeasons also owns and operates BirthdayExpress.com and CelebrateExpress.com.
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