Walsworth Unveils New App Launch Guide for Digital Publishers - WKRN News 2

Walsworth Unveils New App Launch Guide for Digital Publishers

Posted:

This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.

SOURCE:

A Practical Guide to a Successful App Launch: 20 Helpful Tips from Walsworth provides a detailed road map for releasing new apps.

Marceline, MO (PRWEB) July 08, 2014

Walsworth announced today that it has begun distribution of its new app marketing manual, A Practical Guide to a Successful App Launch: 20 Helpful Tips, which is now available for PDF download at the Walsworth website.

A Practical Guide to a Successful App Launch: 20 Helpful Tips guides the user through the entire app launch process. It has step-by-step directions for the pre-launch, launch and post-launch phases of bringing a new publishing app to market for magazine, catalog and book customers.

The guide also includes information on the types of apps on the market, their wide array of specialized features and a strategy to help companies choose the app that best fits their audience.

Weve enjoyed success with our app publishing solutions, and now we get the chance to share the knowledge weve acquired with our customers, said Don Walsworth, president of Walsworth. We believe this manual is a great resource and provides an easy-to-follow marketing plan to those interested in launching their own app.

Walsworth first announced its entry into app publishing last year, with the launch of the new walsworth.com in September 2013. Since then, the company has been cultivating its successful app business and learning the tips for its new guide. Additional areas covered include:

  •     How to set goals and measure success
  •     Creating a killer app description
  •     Gathering supporters and fans
  •     Pinpointing opportunities for generating buzz
  •     Using your website and social media for app promotion

About Walsworth
Walsworth is among the 35 largest printing companies in the U.S. and top 10 book printers. The company is also the only American- and family-owned publisher of yearbooks. Started in 1937 by Don Walsworth, current leadership is under the second and third generations: Don O. Walsworth, CEO, and his son, Don Walsworth, president. The company, which began printing yearbooks in 1947, operates from administrative offices and printing and binding facilities in Marceline, Mo., a prepress facility in Brookfield, Mo., a sales and marketing office in Overland Park, Kan., and a printing facility in Saint Joseph, Mich. Additionally, Walsworth owns the Donning Company Publishers in Virginia Beach, Va., a specialty book publisher, and The Ovid Bell Press in Fulton, Mo., a printer of journals and magazines.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb11999146.htm

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

Powered by WorldNow

441 Murfreesboro Road Nashville, TN 37210

Telephone: 615.369.7222
Fax: 615.369.7329
Email: news@wkrn.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Young Broadcasting of Nashville, LLC. A Media General Company.