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AppNexus, Neustar and Aerospike executives will conduct joint session on achieving extreme velocity and what enterprises can learn from real-time bidding.
Velocity Conference, Santa Clara, CA (PRWEB) June 25, 2014
Aerospike founders Brian Bulkowski and Srini V. Srinivasan will present a session on how to achieve extreme velocity and what enterprises can learn from Internet-scale ad-tech platforms. The presentation is part of OReillys Velocity Conference 2014, which runs June 24-26, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
ACHIEVING EXTREME DATA VELOCITY
Brian Bulkowski, Aerospike CTO, and Srini Srinivasan, Aerospike vice president of engineering and operations, will lead the session, entitled Extreme Velocity: What Enterprises Can Learn From Real-Time Bidding. They will be joined by two Aerospike customers, who will share their real-world experiences: Geir Magnusson, AppNexus CTO and senior vice president of engineering, and Ian Campbell, Neustar director of product management.
The session will cover how the real-time bidding ecosystemincluding ad-exchanges, real-time bidding platforms, and data management platformswork together in enabling enterprises to reach users with the right message at the right time, across devices, media and channels. Second only to high frequency trading when it comes to low latency, these platforms have fewer than 100 milliseconds to use the latest real-time data to bid, win and serve an ad.
Key topics will include how to:
The session will begin at 5:00 p.m. on Wednesday, June 25, in Grand Ballroom F at the Santa Clara Convention Center. Find out more about the event.
AEROSPIKE HIGHLIGHTS OPEN SOURCE REAL-TIME IN-MEMORY NOSQL DATABASE AT VELOCITY
In conjunction with OReillys Velocity Conference, Aerospike has also made the following announcements:
Conference participants can stop by Aerospike Booth #415 to see a demo and learn more about the Aerospike in-memory NoSQL database.
Additionally, attendees will have a chance to speak with Brian earlier this afternoon during his Office Hours at the OReilly Booth starting at 2:45p.m. at Table 3 in the Exhibit Hall.
Also, join us at our booth at 5:40 p.m. for our custom cocktail, The Rocket, and meet the team.
Aerospike is the worlds first flash-optimized database and the fastest, most reliable in-memory NoSQL database that operates with unprecedented speed at scale on just a handful of servers. Aerospike enables a new class of applications that combine transactions and hot analytics, and process billions of objects, 20K-2M+ transactions per second (TPS) and 100GB-100TB+ of data with predictable sub-millisecond latency and ACID reliability. Aerospike requires minimal operator intervention and has been in production non-stop for almost four years as the user context store for real-time bidding and cross-channel marketing at customers like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in Silicon Valley. Investors include NEA, Alsop Louie and Draper Associates. Download the free Aerospike Community Edition at http://www.aerospike.com and follow @aerospikedb.
Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.
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