Capitol City Group Inc. Focus on Quality Lead Generation - WKRN News 2

Capitol City Group Inc. Focus on Quality Lead Generation

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Capitol City Group Inc. is an outsourced sales and marketing company that is focused on providing a high quality service for its clients and their respective customer bases.

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RALEIGH, NC, June 06, 2014 /24-7PressRelease/ -- Commitment to quality in the early stages of this service has allowed the North Carolina-based business, Capitol City Group Inc., to maintain effective working relationships with clients, whilst learning to understand customer needs through the development of valuable and successful leads.

In her article, 'What is Lead Generation?' business owner and website content provider, Wendy Connick, describes the marketing term as the 'practice of soliciting inquiries from potential customers', arguing that, as the 'first step of the sales process, both quality and quantity are important factors' in terms of finding a lead. Here, Connick acknowledges that many companies have an important decision to make early on in the process that will determine the quality they are able to provide later, concluding that 'lead generation techniques are usually a trade-off between quality and quantity.'

With so many marketing options available for clients to choose from, it's no surprise that more and more marketing firms are focusing their efforts on providing exceptional service from the outset, in order to distinguish themselves in a saturated marketplace. Capitol City Group Inc. has always emphasized the value of using their outsourcing service, which begins with pursuing high quality leads.

Managing Director, John Bennett, acknowledges that his company's commitment to understanding the needs of each individual customer has played a significant role in lead generation, as it has enabled the development of a unique marketing campaign focused around specific consumer requirements: "This helps us to market to each customer in a much more targeted way. When the time comes for the customer to convert we are able to handle the lead in a completely informed and prepared manner."

It's an effective strategy that has allowed Capitol City Group Inc. to provide a solid bridge between the client and the customer, whose needs are constantly changing in line with economic changes and technological advances.

The rapid rise of internet advertising has created a vast marketing source, with many companies using their websites as their prime lead generator over more traditional methods. However, it's important that companies do not rely on one method of lead generation alone, 'to ensure that their pipelines remain full' and to provide a proactive service. Capitol City Group Inc. does not wait for customers to approach them with inquiries, instead opting for a more direct approach that values face-to-face interaction, intense market research and a solid marketing structure that is implemented to a force of professional brand ambassadors.

Ultimately, the needs of the customer are paramount for businesses looking to provide a high quality and relevant service for their clients. Inevitably, what is important to a consumer is important to the client, aiming to meet and exceed their needs. By pursuing quality leads Capitol City Group Inc. has developed a service that anticipates the various needs of their clients by first identifying the needs of their target market and customer base; only by understanding the customer can companies hope to provide an effective, informed and reliable service.

Capitol City Group lives by a company philosophy of loyalty to their people and results for their clients. Their success is built upon standards of only promoting from within, leading by example at all times, and working as hard for their clients as they would for themselves. Capitol City Group strives to be the perfect combination of entrepreneurial spirit, superb client service, and successful business professionals.

About Capitol City Group Inc.:

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441 Murfreesboro Road Nashville, TN 37210

Telephone: 615.369.7222
Fax: 615.369.7329

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