Brides began lining up outside the Rivergate Goodwill store more than 12 hours ahead of Saturday's annual wedding gala.
Officials told News 2 the first bride and her friend arrived at the Rivergate store, at 2101 Gallatin Pike in Madison, at 5:40 p.m. Friday.
By 6 p.m. several other brides were also in line for the chance to be among the first to browse more than 700 wedding dresses at a discounted price during the fifth annual Goodwill Wedding Gala.
The event's organizer, Jamie Berry, told News 2 why each year's event is so important.
"Every woman deserves to wear the dress of their dreams on their big day. But not everyone can afford to spend $6,000 on a wedding dress so this event allows brides on a budget to find that dream dress at a discounted price."
All dresses, many of which were donated by area bridal boutiques and have never been worn, are priced between $49 and $399.
Shoes, veils, jewelry and other accessories along with prom dresses are also available for a deep discounted price.
Dozens of brides walked away with their dream dress during Saturday's event.
Some dresses will remain at the Rivergate store through the weekend for those who were unable to attend the gala.
Click here to view some of the dresses that will be available.