Many of these shop comparison Web sites, compile the top promotional discounts and free online coupon codes for all sorts of merchandise ranging from apparel, jewelry, to even electronics and it's all on one site.
For instance, on shoppersresource.com, Sears has a coupon worth $5 off a $50 or more purchase just by using the promotion code "sears5off50".
With the click of a mouse, the consumer can view even more promotional codes and discounts for Sears such as 15% off their next $40 or more shoe purchase, or $50 off a $300 or more appliance order.
"It is a great advantage to have," said Kesha Jonson, who considers herself a savvy shopper.
"It's always great to take advantage of discounts, those promotional codes really play into that," said Winstead. .
And before you check-out, why not save even more money by using a discount code from some of your favorite retailers.
Websites like discountcode.com and currentcodes.com can knock down the price even further anywhere from 15% to 40% on your next online purchase, making it an absolute steal.
"So in addition to not paying full price, I'll often get that double discount kind of like double dipping," said Markley.
Consumers can still get those same deals on their smartphones using mobile apps such as RetailMeNot Coupons, Coupons.com, and Slickdeal which are free.
Many of these shop comparison websites and mobile apps are updated frequently to ensure consumers get the best bang for their buck.