Cracking the code on sale items can lead to greatest bargains - WKRN News 2

Cracking the code on sale items can lead to greatest bargains


Are you always searching for a bargain?  Well, once you know the industry secrets you will never look at price tags the same way again.  All you have to do is crack the code.

Shoppers at a Donelson Pike strip mall said saving a couple bucks is always a good thing. 
"I kind of focus everything on the price," said Lindsey Strother, who spent the day shopping with her mother and young child.
"Every penny counts. It's a tough economy," added shopper Eric K.
But how do we truly know a sales price or even a clearance tag is an absolute steal?

Kyle James, the founder of, said finding those savings are easier than some many think. 
"It's not all about the dollars anymore. If you're going into a store, you want to look at the cents," he said.
James is one of many bloggers who has exposed the pricing codes for at least 16 major retail stores.  The most recent includes: J.C. Penney, Pier1, PetSmart, and T.J. Maxx.

He said retailers often encode sale information in the last two digits of an item's price so retailers can keep track of and move their inventory.
"It's a complete internal system and it's kind of cool I've been able to crack it," said James.
He explained cracking the codes to save money at your favorite retailers is as easy as looking at the cents and the symbols on a price tag. 
For instance, at Costco, prices ending in 99 cents are full retail price, but if you find a product ending in .97, .88, or .00, customers are getting a discount.

If you notice an asterisk on the tag, that means the product is being discontinued, and prices ending in .89, .79 or .49 cents indicates a manufacturer's special.
For those die-hard Target shoppers, prices ending in .99 are full retail price, .98 indicates a discount, and .04 is the final mark down price for the store.

While at Home Depot, if the tag ends in .06, James said grab the product while you can because it's the lowest price you will see.  Same thing goes if the price tag is green.
Keep in mind, if you are planning on shopping at the Gap or Old Navy and you see .47, .49, .97, or .99, that is probably as low as the price will go.
"People who think this is a waste of time are people that are leaving money on the table," said James.

For the cheat sheet of codes, visit

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