Viewers vote Budweiser commercial best of Super Bowl - WKRN News 2

Viewers vote Budweiser commercial best of Super Bowl


Which Super Bowl commercials were hits with viewers and consumers, and which ones missed?

Vanderbilt University professor of marketing and advertising Jennifer Escalas reviewed the multi-million dollar spots that aired during Sunday's Broncos-Seahawks' game and said the commercials were a lot like the game itself.

"I think we're beginning to expect too much,"said Escalas."It's easy to be disappointed when you expect them to be hysterical and heartwarming."

Viewers voted Budweiser's "Puppy" commercial tops, just ahead of Coca-Cola's "America the Beautiful" ad.

The latter hit a nerve with many viewers, depicting people singing "America the Beautiful" in different languages.

"The complaints are from people, who are especially conservative, who are upset that there was a gay family shown in the ad," said Escalas, noting she didn't think much about anything controversial when the commercial first aired.

"For the people I was with, they didn't mind the inclusiveness because there was all different kind of people in the group," Escalas said. "But it seemed it was too political correct and kind of forced."

Ranking the commercials, Escalas chose Budweiser's two ads, one featuring a puppy and a horse sharing a moment, and the other featuring a soldier coming home to a crowd of supporters.

Of the commercials that used humor, Escalas told News 2 the Doritos commercial showing a man stepping into a cardboard box, thinking he was in a time machine got the biggest laugh by the people watching at the Super Bowl party she attended.

Escalas said the trouble she has with most Super Bowl commercials is that they say very little about the product they're pitching.

"They shouldn't make you think that much. It's a commercial. You're supposed to be able to get it in 30 seconds," said Escalas.

The Seahawks beat the Broncos 43-8 Sunday.

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