A Murfreesboro coffee shop hopes to honor the country in a unique way while serving piping hot Cups of Joe and pastries.
Reveille Joe Coffee Company, located on the Square in Murfreesboro, began playing the National Anthem at Noon to honor veterans and current members of the military.
"There are a lot of times we forget we live in a free nation," explained owner Matthew O'Dell.
He continued, "Kids used to sing the National Anthem and say the Pledge of Allegiance, and unfortunately we've gotten away from that and it's unfortunate because the people who fight for our freedoms, are still paying the price."
O'Dell uses the shop's automated system to set an alarm to play the Star Spangled Banner each Monday, Wednesday and Friday at Noon.
The shop began playing the anthem last week, and O'Dell said the response has been positive.
"If you're in the shop at that time you'll sing the National Anthem or stand there and hopefully pay respect,"said O'Dell.
O'Dell is a veteran of both Iraq and Afghanistan and launched his coffee shop business last year.
Vietnam veteran Dennis McGee was in the shop Tuesday when the anthem began to play.
"First time I've seen anything like it. It's unusual," McGee said. "It's a heartwarming deal. It's a reversal of how we were treated during that time frame."
O'Dell said Reveille Joe is named after his grandfather who served in World War II.
He said he hopes playing the National Anthem at his coffee shop will remind people no matter where they are they have a veteran to thank.