A VIP event was held at LP Field to launch the new Titan's Style Lounge on Saturday.
The lounge is part of an effort by the NFL to get more women involved in football.
Women are encouraged to stop by the lounge during the game on Sunday. Shoppers can expect a photo booth, manicures, and even stylists on standby offering fashion tips.
"We've had women's apparel for a lot of years, but in the past few years we've focused on making it trendy and things that women like. So the style lounge experience is creating a shopping experience women enjoy and that they're used to shopping in," said Tiffany Bishop, Manager of Consumer Products for the NFL.
The style lounge is free to get in with a game ticket. It will be open from 1 p.m. until the end of the game.
On Sunday, the Titans play the Arizona Cardinals, kick off is set for 3:25 p.m. at LP Field.