Lipscomb fades out LU logo after cease and desist order - WKRN News 2

Lipscomb fades out LU logo after cease and desist order

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Liberty University has a trademark on the letters as used by colleges and universities. Liberty University has a trademark on the letters as used by colleges and universities.
NASHVILLE, Tenn. -

Lipscomb University recently received a "cease and desist" order from Liberty University over the letters L and U.

Liberty has a trademark on the letters as used by colleges and universities.

"I'm not sure anybody thought they needed to research [the letters] L and U," said Lipscomb Vice President of marketing and communication Deby Samuels.

She continued, "I guess it surprised me a little bit. It surprised me that L [and] U can be something that can be trademarked, but apparently it was."

Liberty University counsel David Corry told News 2 the school began the process of trademarking the letters in 2009 and the mark was approved in 2011.

Lipscomb began using the inter-locking letter logo in December of 2011.

"We spent several months talking to them, negotiating with them, seeing if there was a case," said Samuels. "In June, we decided it was going to take more time and more money than it was worth because this logo was just two years old."

Letters can be trademarked if used by entities in the same category such as colleges and universities.

According to a trademark attorney in Nashville, the U.S. Trademark Office considers whether there is a "likely hood of confusion in the market."

"We agreed to not use LU, we are going to take it down," said Samuels. "We haven't used it that long. It is used primarily for athletics.  That will disappear; they've been gracious to give us some time to do that."

Lipscomb used the inter-locking LU on its athletic fields and basketball arena floor.

Items with the logo in the campus bookstore will not be re-stocked.

Liberty's counsel told News 2 the school offered Lipscomb the rights to use the letters in certain areas of business.

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