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SOURCE AT&T Inc.
PORTLAND, Maine, Sept. 19, 2013 /PRNewswire/ -- A movement is accomplished through the voices and actions of many. That is why four national wireless service providers, spearheading the It Can Wait campaign, are urging people to share their commitment to never text and drive with others on Drive 4 Pledges Day, September 19.
AT&T's New England team is urging everyone to take AT&T's It Can Wait pledge never to text and drive. The team has set a goal of gathering 500,000 pledges across all six New England states by the end of the year.
"AT&T is committed to educating our customers in Maine and across the country about the dangers of distracted driving and how to use their mobile devices safely," said Patricia Jacobs, president, AT&T New England. "Our message is simple: There is no text worth risking your life to read or type – It Can Wait."
Individuals can now sign up at ItCanWait.com to get resources that will help them share their commitment on social media and personalize the movement on the streets of their communities on key activation days. Aspiring to create a social stigma around this dangerous habit of texting while driving, Drive 4 Pledges Day will focus on getting individuals involved in taking the pledge to never text and drive while encouraging others in their community to do the same. These individuals will join AT&T, Sprint, T-Mobile US, Inc., Verizon and more than 200 other organizations by sharing their commitment not to text and drive while increasing awareness of the dangers.
On September 19, Drive 4 Pledges Day, supporters of the movement are called to help spread the word to their families, friends and communities. Advocates will be encouraged to do things like change their social profile photos and banner to It Can Wait graphics, and share their personal pledge stories using the hashtag #ItCanWait. Offline activations will include hosting pledge drives and distributing posters in their schools, workplaces and neighborhoods. All materials such as social graphics and posters will be available for download from ItCanWait.com.
Individuals joining in Drive 4 Pledges Day will be part of a variety of activations and awareness campaigns coast-to-coast, including:
"Texting while driving claims too many lives, and raising awareness of this completely preventable tragedy is key to saving them," said U.S. Secretary of Transportation Anthony Foxx. "We've seen success before through our seatbelts and our drunk driving campaigns, and I both applaud the It Can Wait campaign for its efforts to raise awareness and encourage everyone to make a commitment on Drive 4 Pledges Day to drive focused and distraction-free."
In fact, a ConnectSafely.org1 survey found that individuals who speak up can have a profound impact, particularly on teens.
The It Can Wait movement is making a difference. One-in-three people who've seen the texting while driving message say they've changed their driving habits2, the campaign has inspired more than 2.5 million pledges never to text and drive and the recently launched "From One Second To The Next" documentary has received more than 2 million views since Aug. 8. To take the pledge and get more information, visit www.ItCanWait.com.
1 ConnectSafely.org survey sponsored by AT&T
2 AT&T Texting While Driving … It Can Wait Perceptions Study
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