Local tween inventor tries to get Eraselet on Walmart shelf - WKRN News 2

Local tween inventor tries to get Eraselet on Walmart shelf


It's the latest craze made for making mistakes. It's the Eraselet, the bracelet that erases.

"Of course, it's fun. It's fashionable. It's something neat. The kids think it's like magic," said Kimberly McCain-Ricci.

McCain-Ricci is perhaps best described as the marketing coordinator for the Eraselet. Her 11-year-old daughter, Audrey Frazee, is the inventor.

"It actually happened when I was in first grade, and I came home from school, and I didn't have any of my eraser caps, and we had just bought like 20 of them," Audrey said.

She decided it would be easier to put the eraser on her wrist, but turning idea into invention wasn't easy.

"Oh! It was a lot of work," said McCain-Ricci. "You know, first thing that you have to do is you have to get a trademark and patent pending because we didn't want anyone to take the idea."

After the idea was secured, Audrey and her mother found Alliance Rubber Company to manufacture Eraselets, but production also proved to be a challenge.

"The first Eraselet didn't really erase that well, and it was really hard to put on because it was so thick," said Audrey.

Soon the process was perfected. Eraselets were made brighter, stretchier and reusable.

"You simply pull it inside out, over your wrist. Just like this, over your thumb, and just erase," McCain-Ricci explained.

Unlike regular pencil erasers, Eraselets leave no mess behind. The graphite is absorbed into the interior of the band and washes away when the Eraselet is cleaned.

In the last three years, the mother-daughter duo have sold 2.5 million Eraselets through social media, schools and organizations. The largest orders came from Junior Achievement and Great American Opportunity (GAO). The bands have also been used by non-profits to promote awareness by printing messages on the product that play on its erasing capabilities.

"Oasis Center in Nashville used it to 'Erase Hate,'" McCain-Ricci told Nashville's News 2. "That's actually one of my very favorite ones."

Now, the world's largest retailer is taking an interest in Eraselets.

In a video submitted to Walmart's Get on the Shelf contest, Audrey and her mom made a pitch for the product that has become a family business. If the video gets enough public support, Eraselets could go worldwide through the Walmart Web site.

"I think it's just awesome," beamed Audrey.

Her mother added, "As a family project, we all work really hard on this, and it would be nice to be able to have the opportunity to get in and, you know, let Eraselets start feeding us, instead of us feeding it!"

Eraselets are currently distributed by Alliance Rubber Company, CPG convenient stores in Kentucky, New Day Christian Distribution and on the Eraselet Web site.

The deadline for voting in the "Get on the Shelf" contest is Monday, September 2.

To view the video submission or vote for the Eraselet, click here.

You can also find the link on the Eraselet Facebook page.

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