Jack Daniel's announces $100M expansion - WKRN News 2

Jack Daniel's announces $100M expansion

Posted: Updated: Aug 22, 2013 5:25 PM
One of the world's most famous whiskey-makers is getting a $100 million shot in the arm.

The parent company of Jack Daniel's announced a $100 million-plus expansion of its Tennessee distillery Thursday.

The investment by Louisville, Ky.-based Brown-Forman Corp. is the largest single production expansion in the 147-year history of Jack Daniel's.

It will add stills and barrel warehouses and about 90 jobs at the Jack Daniel Distillery in Lynchburg, about 65 miles south of Nashville.

"It's an additional capital investment of $100 million for Jack Daniel's. When you think of Tennessee, this is one of the brands you think of, and it's a tourist attraction for us," Gov. Bill Haslam said.

Expansion work will begin this fall and is expected to wrap up within two years.

Currently, Jack Daniel's employs just over 430 full-time employees.

Overseas demand for American whiskey and bourbon is booming. Last year, the popular whiskey was sold in more than 160 countries.   

Jack Daniel's sales have soared in the past decade as the venerable brand spreads to more countries.

*The Associated Press contributed to this story.
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