Brentwood company sweeps nation with popular athletic socks - WKRN News 2

Brentwood company sweeps nation with popular athletic socks

Posted: Updated: July 26, 2013 05:07 AM CDT
NASHVILLE, Tenn. -

A Brentwood company that began six years ago is now sweeping the nation.

Mark Cleveland is the CEO and co-founder of Swiftwick, a company that specializes in long-lasting, high-quality, athletic compression socks.

"Compression socks are intended to put a nice, tight envelope around your feet, so that they won't swell, and that keeps your blood pressure down and improves vein return for your blood flow to come back to your heart," he said.

Big names like Indy 500 winner Ton Kanaan and Masters Champion Adam Scott both wear the popular socks.

Swiftwick is now sold around the world, but designed, made and marketed in Tennessee.

"We work really hard to source in the Untied States. Our raw materials, we manufacture every product we make right here, as a matter of fact in Tennessee. Made in the USA is not just a fad; I think it's actually here to stay," Cleveland explained.

The company lives out their motto, "Do what moves you", and they maintain an environment that encourages innovation within their Brentwood headquarters.

"So there's throw downs; there's challenges. We have Swiftwick timed workouts here in the office. We'll break a corporate meeting up and start doing push-ups. It's just the way that people want to live their lives, we hope, and then that, of course, translates into our customer base," Cleveland told Nashville's News 2.

The company is one pace for record sales. They are number one in sales by volume, sales by unit count, in cycling socks in the Untied States.

"And then in running, as far as a US, domestic-manufactured brand, we finally crossed that finish line and we're the number one brand in running, too," he added.

Swiftwick socks are sold in specialty retail stores and online via their Web site.

They also just started doing custom socks in large quantities. Local high schools like Brentwood, Paige, Fairview and Father Ryan have purchased the socks with their logos on them.

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