Pink fire trucks are hard to miss, and that's precisely what the "Pink Heals" tour is hoping for.
They are not in emergency mode, but their mission has an urgent message.
According to their Web site, the program began in 2007 to help people battling cancer, with a focus on women and what they mean to people in daily life.
"If you put your women first, it takes care of us men," said Dave Graybill with Pink Heals.
The pink fire trucks and police cars log more than 25,000 miles each year travelling the country as a marketing tool to encourage communities to support their own.
"We want to inspire communities, local communities to fundraise for themselves, keep the money here locally, help take care of the people in your community, make your community stronger," said Bill Scott with Pink Heals-Memphis.
The trucks parked on the campus of Middle Tennessee Medical Center on Wednesday.
They carried stories of women who have survived cancer.
Survivors are invited to sign the trucks at every stop.
"It really inspires people. I think its a great program," Scott added.
The Pink Heals tour does not take donations, but it will accept a community commitment to use the program to help women and communities across the country.