H&M opens at Opry Mills Thursday - WKRN News 2

H&M opens at Opry Mills Thursday

Posted: Updated: Jul 05, 2013 05:31 PM

Swedish fashion retailer H&M opened Thursday at the Opry Mills Mall in Nashville. The store is the first to open in Tennessee.

"You're spoiled if you grow up in a town that had one, so it was always a special thing to go to H&M, so now I'm super stoked it's just down the road," excited shopper Emily Woodill told News 2.

H&M, known for their unique style and affordable prices, has been a fashion phenomenon since its first U.S. store opened in 2000.

The chain now has more than 270 stores across the country but is still very selective about where they open new stores.

Prior to Thursday's opening, the closest store to Nashville was in Huntsville, Alabama.

H&M employees braced for large crowds prior to Thursday’s opening.

H&M Spokeswoman Nicole Christine said they're ready to meet the demand.

"We're expanding around the country. The South is a big focus for us and we're so excited to have this reaction,” she said.

H&M is located between Forever 21 and Bed Bath and Beyond.

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