Local runner creates energy bars with philanthropic mission - WKRN News 2

Former Belmont runner creates energy bars with philanthropic mission

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Kipkosgei Magut uses simple, natural ingredients including blueberries, rosemary and the ancient superfood, chia seeds for his energy bars. Kipkosgei Magut uses simple, natural ingredients including blueberries, rosemary and the ancient superfood, chia seeds for his energy bars.
NASHVILLE, Tenn. -

A local runner is hoping to launch an energy bar that is packed with nutrients rather than empty calories, and a portion of the profits will go to his hometown back in Kenya.

In Kenya, Kipkosgei Magut quickly learned that running was his ticket to a brighter future.

In 2006 earned a running scholarship to Belmont University, and now the entrepreneur and East Nasty Running Club regular is working on his own brand of energy bars, TribEndurance.

As a distance runner, he said he is frustrated by candy bars masquerading as health food

"If you look at some of the bars after the market some have double-digit sugar content," said Magut.

Magut uses simple natural ingredients including blueberries, rosemary and the ancient superfood, chia seeds.

Magut cited the chia seed's ability to slow the absorption of sugar and their powerful anti-inflammatory powers as his favorite characteristics.

The energy bars are just the beginning.

Magut is also developing a smoothie

He plans to send a portion of the profits back to his hometown in Kenya to encourage entrepreneurial efforts.

"More often we tend to do things for people, and not and empower them," said Magut, adding, "I think my concept is to try to give them tools to come up with ideas…so that they come up with soaps made in Kenya, come up with water pumps made in Kenya, come up with solutions to health problems, and I'll have them come up with these solutions themselves."

He also hopes to employ Congolese refugees in Nashville

Magut has a Kickstarter campaign online. With just a few hours left to raise $10,000, he's still a few thousand dollars short.

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