The convention, held at the Gaylord Opryland Hotel and Convention Center, brings together football coaches from high schools, colleges and universities.
Some of the big names attending Monday included Georgia coach Mark Richt, Michigan's Brady Hoke, Northwestern's Pat Fitzgerald, Stanford's head coach David Shaw, Cincinnati head coach Tommy Tuberville and former Tennessee coach Phil Fulmer.
"We are a training organization for coaches," explained director of media relations Vince Thompson. "We try to help them set rules, anything they need accomplished basically."
An expo features vendors with new technology such as cushioned covers for football helmets, advances in shoulder pads, artificial turf and blu-ray video for game reviews and player evaluations.
About 60% of the coaches attending are from high schools, that hope to learn new techniques and offensive and defensive styles.
Others are networking with college coaches hoping to move up to the next level. Four large bulletin boards held dozens of resumes.
It's rare, but sometimes high school coaches become successful at the college level.
"Gus Malzahn may be a perfect example," said Thompson of the new head coach at Auburn. "He was a high school coach not too long ago, now he's moved up the ladder pretty quickly."
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