Many couples in Nashville are racing to the altar to celebrate their nuptials on December 12, 2012.
Wednesday is the last repeating date on the calendar for almost a century, until January 1, 2101.
"We are not going to be alive the next time this rolls around and it's very memorable day," said Tracy Barrera, formerly as Tracy Jones.
She and her new husband, Tony, were the first of five couples scheduled to marry at Rhinestone Wedding Chapel Wednesday. The tied the knot around 6:40 a.m.
The frenzy makes Reverend Brandon Rich one of the most popular guys in town.
He was scheduled to officiate eight weddings on Wednesday.
"I'm doing more today than I actually did on Valentine's Day this year," Rich told Nashville's News 2.
Elvis impersonator Chris Baratta was also booked all day, as were wedding planners Kevin Smith and Payton Kemp.
Despite the significance of the day, the Davidson County Clerk's Office reported a pretty typical week, saying December is usually a slow month.
They said they will not have an exact count of 12/12/12 marriages until the couples return their paperwork.