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SOURCE: iMedia Communications
Starcom, 72andSunny, Edelman Digital and Razorfish team for Samsung vs. Apple effort to win Campaign of the Year
SCOTTSDALE, AZ (PRWEB) December 05, 2012
360i took top honors as Agency of the Year during an awards dinner celebrating the 2nd Annual iMedia Agency Awards, Tuesday, Dec. 4, at the iMedia Agency Summit in Scottsdale, Ariz.
Joining 360i were agencies winning awards in 9 other categories, garnering the top votes from a field of 49 finalists. All finalists and winners were selected from a pool of more than 200 nominees during two stages of voting over the fall months on iMediaConnection.com. More than 16,000 votes were cast for the finalists from digital marketing industry executives.
The winning agencies in each category were: 360i, Agency of the Year; Questus, Best Small Agency; Starcom, 72andSunny, Edelman Digital and Razorfish, Campaign of the Year (Samsung vs. Apple); Digitas, Best Agency for Video; 360i, Best Agency for Social Media; AKQA, Best Agency for Mobile; iProspect, Best Agency for Performance Marketing; Possible, Best Agency for Digital Shopper Marketing; Fluent by Razorfish, Best Proprietary Media Technology; and The Media Kitchen, Best Agency for Integrated Media.
“We're thrilled to see 360i get legitimate industry recognition of the work we have done for our clients in social media and beyond," said Jessica Sanfilippo, group media director, 360i, upon accepting the award.
The Samsung Galaxy S3 campaign brought to life Samsung’s mobile flagship device in a disruptive, iconic manner with the goal of making it the most talked about device in advance of the iPhone 5 release.
“The entire group worked incredibly hard to create a consumer centric campaign that would be successful for the client,” said said Julian Zilberbrand, global digital director, Starcom Mediavest Group, after receiving the award.
“The iMedia Agency Awards illuminate the groundbreaking strategy, work, and people within this dynamic marketing industry. We are thrilled to be able to recognize and honor the achievements of progressive agencies large and small shaping the industry,” said Marti Funk, Vice President at iMedia Communications.
Complete coverage of the 2nd Annual iMedia Agency Award winners can be seen at
iMedia is a community that inspires and propels the industry’s most powerful digital marketing partnerships, professionals and ideas through events and media. The company was founded in September of 2001 and is a subsidiary of dmg :: events.
About iMedia’s Agency Summit: iMedia’s December Agency Summit, Partnership: The New Agency Value, will bring together more than 400 senior level executives from agencies, publishers and marketing technology companies to explore the next stage of agency evolution driving the digital marketing industry forward.
Justin Loresco, Marketing Strategist
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