NASHVILLE, Tenn. -
If you plan to do your holiday shopping online, two major retailers are offering to match prices.
Retailers are doing this with hopes that it could change the way some shop.
Target and Best Buy, according to the Wall Street Journal, are trying to end the trend of customers shopping in their stores, then going online to order the item from Amazon.
Best Buy will try to keep those shoppers from leaving its stores, by giving its employees the freedom to match the price right then and there. Target announced a price-matching plan between November and Christmas and offer free shipping for anything purchased online. Of course, some items are not included.
Brick and mortar stores suffered through of their worst holiday shopping seasons on record last year, as more and more people shopped online.
Meanwhile some online stores are already offering what they describe as "Black Friday prices."
