Shoppers don't plan to cut back for Easter despite higher prices - WKRN News 2

Shoppers don't plan to cut back for Easter despite higher prices


High gas prices and the increased cost of providing an Easter meal will not deter shoppers from spending more money on celebrating the holy holiday, according to the National Retail Federation.

The NRF estimates the average family will spend around $145 on clothes, food, candy and decorations for Easter in 2012, up 11% from $131 in 2011.

In all, spending by consumers 18 years and older is expected to top $16 billion.

"We are out here shopping for new Easter outfits," Opry Mills Mall shopper Jennifer Hendi said. "We are getting new things for my son just something new to wear."

Hendi said higher prices for other daily needs will not deter her family from continuing their Easter traditions.

"We go to church on Easter Sunday, we always have egg hunts and we eat a big family meal," she said. "It is just important because of our religion."

This year consumers are spending more money for fuel than last year.

According to the AAA in Nashville, the price of a gallon of regular unleaded gas has increased by around 7% since 2011 from $3.50 to $3.73.

When it comes to the Easter meal, families are expecting to pay more money for the ingredients.

Families are expected to spend around $44.34, up from $40.05 in 2011, an 11% increase.

"It has been hectic we have had a lot of people and a lot of traffic," Bullets & Mullets sales associate Jonah Powers-Myszka said. "Sales have been great we have sold out of a lot of our inventory so far."

Shopper Jordan Selph just bought a new shirt for Easter.

"It is a day to go to church and hang out with family," said Selph. "It is definitely a good day."

The NRF also expects big candy sales.  Eighty-nine percent of surveyed families said they would buy candy such as chocolate eggs, jelly beans and other favorites for Easter for a total of $2 billion.

The federation said aggressive promotions by retailers will also help drive sales for the Easter holiday.

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