More than 100 brides and their friends lined up outside the Goodwill building in Madison Saturday morning hoping to find the perfect wedding dress for a bargain.
Goodwill's annual Wedding Gala put 300 wedding gowns on sale for a fraction of what they sell for in bridal shops.
Some dresses that cost hundreds of dollars were marked down to just $100, along with dresses for mother's of the bride and groom, bridesmaids and flower girls.
Prom dresses were also for sale well under $100.
Diane Carter told Nashville's News 2 she is getting married in October and wanted to make sure she was at the head of the line by camping outside the store beginning at 7:30 p.m. Friday.
"We're gonna go in, we're gonna kick 'em, punch 'em, stick 'em in the eye" she said laughing.
The doors opened at 6 a.m. and by just minutes later, many of the racks of dresses were empty as brides searched for their size then grabbed as many as they could to try on in front of a mirror.
Kiesha Sadler brought nearly a half-dozen friends to help her decide. "I brought back about eight [friends]" she explained. "We were here all night."
Morgan Modini, who has a September wedding planned wasn't near the front of the line and said she could only hope to find what she was looking for. "Once I got in here everybody just started grabbing things left and right. it's madness, like Black Friday for weddings."
Many of the dresses had been used once then were donated to Goodwill, but Jamie Berry, spokesperson for Goodwill told Nashville's News 2 that "a majority of the dresses were donated by bridal shops."
The dresses that weren't sold when the sale ended at 9 a.m. Saturday will stay on the racks until Monday morning.
After that, Berry said they'll be put into storage until next year's sale.