NASHVILLE, Tenn. – Merchants Restaurant on Fourth Avenue and Broadway downtown will reopen on Thursday with new owners, new décor, and a new menu.
Brothers Benjamin and Max Goldberg believe the re-launching and revamping of the restaurant will be the key to changing the trend that downtown Nashville is sometimes known as a tourist trap that can kill a business within a year of opening.
"I really believe if you offer a great product at a fair price you have a chance of surviving," Benjamin Goldberg told News 2.
His brother agreed.
"For us we really see a lot of opportunities that can come about during this time, so we're really trying to take advantage of them," Max Goldberg added.
The brothers said while there is no specific key to becoming successful, they are hoping to win over the locals downtown.
"We love the tourist and we really value everything that they bring, we appreciate their business, but we never want to alienate the locals," Max Goldberg said. "We really have tried to focus on the local business and bringing them down as well."
The 140-year-old building that houses Merchants has been a pharmacy, a hotel, and a soda shop, and has seen ups and downs in the economy.
Now the building is home to the modern, hip restaurant.
"It's always a challenge but it's one we enjoy and we really love to exceed expectations across the board in all of our projects," Max Goldberg concluded.
The restaurant will offer a bistro-style atmosphere on the first floor, and fine dining on the second level.
Read more at MerchantsRestaurant.com.
